Online Marketing







What is Web Marketing?


Online Marketing is application of Internet and related technologies to achieve the company's marketing goals.


Web Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product or service, provide details to potential clients and to reach different geographical regions and niche markets.


CONSUMER focused marketing is the secret for success of any organization. Focusing on consumer needs and wants will help a company to satisfy in fact to thrill its clients more effectively and effectively. Due to the fact that obtaining a new consumer is expensive than keeping the existing customer, Building close relationships and maintaining existing customers is extremely Web Marketing crucial.
Web marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is really essential.


Internet Marketing Tools


Online Search Engine Marketing


Because 85% of Internet web surfers use search engines to find brand-new websites, search Engine marketing is crucial. Research reports reveal that the majority of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves represent 80% of search engine traffic.



Email Marketing


E-mail marketing can be used to drive sales, supply customer service and to build close relationships with the consumers. Email marketing is an expense effective Internet Marketing tool and the results can be quickly determined. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.


Affiliate Marketing


This is called the earnings sharing company design. Affiliate marketing is one site (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Due to the fact that you pay only for efficiency, affiliate marketing is run the risk of free and cost efficient marketing. Affiliate marketing makes it possible for companies to reach niche markets in a more expense reliable way.


Banner Advertising


When its present for the first time in 1994, banner advertising was very much popular and click through rates were around 25%. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not acceptable banner marketing still thinks about as an effective branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be used to spread the word about your service amongst the target market. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new sites. Hotmail is among the first examples of Viral Marketing.


Publicity


Publicity is about creating awareness, building trust and credibility. Online press release distribution plays the main role in this.


Browse Engine marketing is crucial due to the fact that 85% of Internet web surfers utilize search engines to discover brand-new websites. Email marketing can be utilized to drive sales, supply client service and to develop close relationships with the clients. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of details about new websites.






Internet Video Marketing










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