Online Marketing







What is Internet Marketing?


Internet Marketing is application of Internet and related innovations to attain the company's marketing goals.


Internet Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a services or product, provide information to prospective clients and to reach various geographical regions and niche markets.


CLIENT centered marketing is the key for success of any organization. Focusing on consumer needs and wants will help a company to satisfy in fact to thrill its clients more effectively and efficiently. Because acquiring a new consumer is expensive than keeping the existing customer, Building close relationships and retaining existing consumers is really important.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely crucial.


Web Marketing Tools


Online Search Engine Marketing


Since 85% of Internet web surfers use search engines to find brand-new sites, browse Engine marketing is essential. Research reports show that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.



Email Marketing


E-mail is the most popular online activity. According to the research study findings 96% online users use E-mail. E-mail marketing can be utilized to drive sales, offer customer support and to build close relationships with the consumers. E-mail marketing is an expense efficient Internet Marketing tool and the results can be quickly determined. We can expect a higher Web Marketing Tool action rate around 10-- 15% from an in-house E-mail list. , if we are to lease an E-mail list from an outside source the reaction rates will be around 1 %.
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Affiliate Marketing


Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk complimentary and expense efficient marketing due to the fact that you pay only for efficiency.


Banner Advertising


Banner advertising was very much popular and click through rates were around 25% when its present for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). The conversion rates are not satisfying banner marketing still thinks about as a reliable branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium could be utilized to get the word out about your organisation among the target audience. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new websites. Hotmail is one of the first examples of Viral Marketing.


Promotion


Promotion is about developing awareness, developing trust and credibility. Online news release circulation plays the main function in this.


Search Engine marketing is essential due to the fact that 85% of Internet web surfers use search engines to find new websites. E-mail marketing can be used to drive sales, provide customer service and to build close relationships with the customers. E-mail marketing is an expense reliable Internet Marketing tool and the outcomes can be quickly determined. Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their main source of info about new sites.

















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